Get Involved

Butterfly tattoos are available for free in Insomnia stores (a text donation is encouraged).

Get a box for your workplace

Please email or phone (01) 412-6924 with your name, contact details and quantity of tattoos required.

There are lots of other ways to release your butterfly:

* Bake butterfly buns, invite your friends around & have a coffee morning * Draw a butterfly on your arm / leg Don’t forget to post your pics on Facebook and Twitter using #RELEASEYOURBUTTERFLY. Thank You!

Press Release

Wearing a DEBRA Ireland tattoo won’t change lives… But a donation will…

Friday 24th October is EB Awareness Day, where we can be real supporters of children born with the blistering skin condition, EB.

Get your temporary tattoo in any Insomnia, stick it on, snap it, share it and most importantly, text BUTTERFLY to 50300 to donate €4 to DEBRA Ireland. #releaseyourbutterfly

Insomnia will be offering half price coffees, to every customer who shows their donation receipt on their phone, next Friday in every store nationwide!

DEBRA Ireland supports children and adults who are living with an incredibly painful condition known as epidermolysis bullosa (EB).  Children born with the condition have no collagen in their skin so it tears and blisters at the slightest touch.  Their skin is as fragile as a butterfly’s wing and just as easily damaged. A butterfly appears in DEBRA’s logo and this is where the idea for Release Your Butterfly came from.

Harry Styles headed up EB Awareness Day last October by tweeting a picture of his own real butterfly tattoo to his 21 million Twitter fans with the message “I released my butterfly for EB Awareness Day. Join me #ReleaseYourButterfly”

This year, the charity is asking the public to release their butterfly by picking up a temporary tattoo in any Insomnia, sticking it on, snapping a pic, sharing across social media and texting BUTTERFLY to 50300 to donate €4.  It’s that simple!

Here’s a video of the RTE Sports panel showing their support for this years EB Awareness Day –

– Ends –

Notes to editor:

Kathryn Thomas and Bobby Kerr are both delighted to be brand ambassadors for DEBRA Ireland and EB Awareness Day.

Patient Ambassadors, Emma Fogarty (30) from Abbeyleix, Co. Laois and Claudia Scanlon (10), from Dublin 12 are both available for interview to talk about the campaign.

Both girls have Dystrophic Epidermolysis Bullosa, a genetic and extremely painful skin blistering disorder affecting both internal and external skin. The condition is currently incurable so treatment involves a constant cycle of excruciating bandage changes.

All €4 goes to DEBRA unless a provider applies VAT when a minimum of €3.26 will go to DEBRA. Service provider LikeCharity 01-4433890