EB Awareness Day 2013

harrystylesBecause it is rare, EB receives less attention than other diseases.

Last year we bought 5,000 temporary butterfly tattoos and circulated to friends and families of DEBRA Ireland. We asked them to wear the tattoo and share selfies on Facebook and Twitter. Harry Styles tweeted his own butterfly tattoo to 17 million Twitter fans. The reason it was so successful was down to getting a big name behind it like Harry. With your help this year we can make the campaign even bigger and better!